An Amazon PR bestseller, the book provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. In addition, he reveals lessons learned and pitfalls to avoid by referencing news events from around the world. Valuable features include:
A behind-the-scenes look at how news is made
Complete guidelines to creating compelling messages
Specific messaging formulae for building trust when the news is bad
Step-by-step strategies for managing hostile or relentless questions
Insider tips on how to identify and handle misleading questions
An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Drawing on nearly four decades of media experience, Jeff presents unique and proven techniques to speak with impact, respond to challenging questions and deliver effective and powerful messages.
